Cookie policy

Welcome to the website www.avathor.it (“Website”). Your privacy is important to us, and we want to assure you that your personal information is handled with the utmost care and in compliance with applicable laws, including the European Union Regulation EU 2016/679 on the protection of personal data (GDPR).

1. DATA CONTROLLER

The Data Controller of personal data is Avathor S.r.l., with registered office at Corso Re Umberto 54 – 10128 Turin (TO). The Controller can be contacted via the following communication channel: privacy@avathor.it

2. INTRODUCTION

This Cookie Policy outlines the use of cookies and similar technologies by Avathor S.r.l. in order to collect and use personal data of visitors to the website Avathor.it, in accordance with the provisions of the EU General Data Protection Regulation 2016/679 (GDPR).

This Cookie Policy applies to the website Avathor.it and does not cover other websites, pages, or online services that may be accessed through hyperlinks found on the site but referring to external sources.

3. DEFINITION OF COOKIES

Cookies are small text files stored on users’ devices when they access a website, which are then sent back to the same websites on subsequent visits to recognize the user. These files are widely used to enhance the user experience and collect data about users during their navigation.

Cookies and other tracking tools may vary in their characteristics and can be classified based on their duration (session or persistent), purpose (technical and similar or marketing), or by the entity that installs them (first-party or third-party cookies).

4. TYPES OF COOKIES

Depending on the entity installing the cookies, they can be:

• First-party cookies are set directly by the web pages visited by the user and therefore belong to the website’s own domain. These cookies are used to ensure the proper functioning of the site, improve the user experience, or collect analytical data about traffic, such as page navigation and session duration. The data collected by these cookies are used exclusively for the internal purposes of the Website and are not shared with others.
• Third-party cookies are set by a domain other than the one the user is visiting. These cookies are used by external companies, such as Google, Meta, or other advertising networks, to collect information about users for advertising purposes, statistical analysis, or tracking online behavior. Third-party cookies allow the personalization of advertisements based on users’ interests and help monitor the effectiveness of advertising campaigns. According to the “Guidelines on cookies and other tracking tools,” third parties are responsible for providing the necessary information and, where applicable, obtaining consent. The website owner, as a technical intermediary between third parties and users, must include updated links to third-party privacy policies and consent forms in the extended information notice.

5. PURPOSE OF COOKIE USE AND LEGAL BASIS

Cookies serve various purposes: they enable efficient page navigation, remember user preferences, generate statistical analyses, and display advertisements. Based on their purpose, cookies can be categorized into different types.

Technical or “necessary” cookies

• Browsing or session cookies: these are necessary for the functioning of websites or to provide a service requested by the user; without them, the websites would not work, and no consent is required. In these cases, the legal basis is the necessity of executing a requested service pursuant to Article 6(1)(b) of the GDPR.
• Functional or preference cookies: these are not essential for the functioning of websites, but they enhance quality and user experience by allowing access to specific functions without repeating certain steps. Preference cookies allow websites to remember users’ specific choices and preferences during navigation, enabling personalized browsing tailored to individual tastes or habits. These are considered technical cookies only if essential for the website’s operation; otherwise, their installation requires freely given consent from the user under Article 6(1)(a) of the GDPR.
• Statistical or analytical cookies: these cookies help analyze data such as the number of visitors, most viewed pages, time spent on each page, and general user behavior. This information is used to improve the site’s performance and user experience by optimizing navigation and content offerings. These are considered technical cookies only if used to collect data in aggregated form; otherwise, their installation requires freely given consent under Article 6(1)(a) of the GDPR.

Profiling and marketing cookies

Behavioral or profiling cookies are not essential for website functionality and may only be installed with the user’s prior consent.

Profiling cookies are generally used to analyze and collect information about a user’s browsing behavior in order to create personalized profiles for various purposes, such as content or offer customization.

Marketing cookies are a subset of profiling cookies; they enable the display of personalized advertisements and collect information about a user’s online behavior to personalize those advertisements. According to applicable legislation, prior user consent is required for the installation of such cookies.

The legal basis for installing these cookies is the user’s freely given consent pursuant to Article 6(1)(a) of the GDPR.

6. OTHER TRACKING SYSTEMS

In addition to the cookies identified in the previous section, the Website also uses other tracking tools provided by third parties, which collect information for analytical, advertising, and profiling purposes. The legal basis for installing these tools is the user’s freely given consent pursuant to Article 6(1)(a) of the GDPR.
Among these tools are:

1. Google Analytics: is a web traffic analysis service provided by Google Ireland Limited (“Google”) that allows the controller to collect information about visitors and website usage. The data collected through Google Analytics includes, for example, the number of visitors, most visited pages, session duration, etc. This data is used to improve website performance, optimize navigation, and enhance the overall user experience. Google may use personal data to contextualize and personalize ads within its advertising network. To learn more about how Google uses your data, users can consult their Privacy Policy.

Users can configure their browsers to reject or delete these cookies or selectively disable Google Analytics by installing the opt-out browser add-on provided by Google. To disable Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout.

1. Meta Pixel

Meta Pixel is a tracking tool used to collect data about users interacting with the website, in order to optimize and measure advertising campaigns on platforms like Facebook and Instagram. The Pixel tracks specific user actions to improve the personalization of ads shown to each user based on their preferences and browsing behavior.

For more details on how Meta manages data through the Pixel, users can consult the following policies:

Meta Privacy Policy: https://www.facebook.com/privacy/explanation

Meta Cookie Policy: https://www.facebook.com/policies/cookies/

Users can configure their browser to reject or delete such tools or consult Meta’s Privacy Center at https://www.facebook.com/privacy/explanation.

1. Google Tag Manager

Google Tag Manager is a tag management service provided by Google Ireland Limited that facilitates the integration and management of various tracking tools, such as profiling and analytics cookies, without needing to directly modify the website’s code. Google Tag Manager does not directly collect personal information but may activate other tools that do collect data. This tool enables the insertion and management of third-party tags, such as Google Analytics or Meta Pixel, which may generate profiling or marketing cookies depending on their purpose. For more details on how Google manages data through Google Tag Manager, users can consult their Privacy Policy.

7. COOKIE AND CONSENT MANAGEMENT

Users may express their consent to the installation of profiling cookies and other tracking tools through the banner displayed upon their first access. Users can manage their cookie settings via their web browser, allowing or blocking the use of cookies. At any time, users may change their cookie preferences (as well as enable or disable cookies), revoke previously given consent for cookie installation, and thereby stop ongoing data processing, without affecting the lawfulness of processing carried out prior to the revocation. Consent can be withdrawn at any time by clicking on the “change cookie settings” icon located in the bottom left corner of every page on the Website.

Disabling cookies may affect the quality of the browsing experience on the website.

8. TYPES OF COOKIES USED AND DATA RETENTION PERIOD

Our Website uses the following types of cookies:

9. DATA SHARING

To enhance our website and your browsing experience, we use third-party cookies. These cookies may involve data transfers outside the European Economic Area. Transfers may occur to countries that do not offer adequate protection; in such cases, the transfer will be based on appropriate safeguards and supplementary measures to ensure a level of security equivalent to that required in the EU. The list of countries and safeguards can be provided upon request by contacting the Data Controller.

First-party cookies are sent directly by Avathor and are not shared with any third party or foreign country.

International Data Transfers

10. DATA SUBJECT RIGHTS

You may request, where applicable, access to your personal data, their rectification, erasure, or restriction of processing (Articles 15 ff. GDPR) from the Data Controller at any time. If you have provided your consent to the processing of information, you may revoke it at any time directly on the website. The request should be addressed to the contacts listed in Section 1 of this policy, preferably with the subject “Request to exercise privacy rights”.

If you believe that the processing of your personal data violates data protection laws, you have the right to file a complaint with the Italian Data Protection Authority pursuant to Article 77 GDPR (https://www.garanteprivacy.it/reclamo) or bring legal proceedings (Article 79 GDPR and Article 140-bis of the Italian Privacy Code).

11. CHANGES TO THE COOKIE POLICY

We reserve the right to make changes and/or updates to this Cookie Policy. Users can view the updated text of this notice at any time on the website.

12. CONTACTS

For any questions or requests regarding this Cookie Policy, users can contact us at: privacy@avathor.it

Avathor S.r.l.
www.avathor.it

Policy last updated: 19/02/2025